Welcome to The Australian Mystery Shopping Blog powered by Mystery Customer Pty Ltd. We will be updating this space with very useful content regarding mystery shopping to help you on your assignments as well as other topics you may be interested in.
What is mystery shopping?
A definition from the MSPA (Mystery Shopping Providers Association) states that:
"Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer service, operations, employee integrity, merchandising, and product quality."
Mystery shopping goes by many names including:
- Mystery Customers
- Secret Shopping
- Undercover Shoppers
- Mystery Shoppers
- Customer Service Auditors... to name a few
Next topic: Why do people mystery shop?