Different companies have different standards as to what the shopper should and should not include in their reports.
- Answering the questions thoroughly
- Reports are objective and past experiences should not sway current results
- Reports are completed without bias
- Doing the visit during the required timeframe and submitting it soon after
Where comments are required, shoppers are required to answer
the question in full with attention to spelling and grammar. If the question
asks you to comment on 3 things, comment on the 3 things.
For example, a question could be: Was the bathroom well maintained without excessive water on the floor
with hand towels and toilet paper well stocked?
A poor answer that is provided by many inexperienced
shoppers is: “Yes, the bathroom was well
maintained.” Did the shopper answer the question? Yes. But did their answer
provide the required feedback to the client? No.
A better answer for the question above could have been: “Yes. The bathroom was well maintained. There
was a little splash of water on the ground near the hand basins where people
dried their hands but nothing excessive to make it hazardous. The paper towel
dispenser was stocked and both cubicles were well stocked with toilet paper. There
was also extra toilet paper available in case it ran out.”
Please keep in mind that businesses pay money
for your reports and they use the feedback that you provide them to help improve
their business. So before you submit your report, think on the business’
behalf. Would you pay for the report that you are about to submit?
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